To me, Pokemon Go is in and of itself benign, and I find criticisms of it to be in general overblown. It can be a fun way for a family to go for a walk and for kids who otherwise stay indoors to go for walks outside. But I suspect the reason the fad has attracted negative attention is that it stands to many as a symbol of what is going wrong in our society. Our ability to think critically and deeply about issues is diminishing as technology distracts us. We invest ourselves increasingly in pseudo-reality: virtual reality, augmented reality, reality TV, and thus turn our attention from reality itself. We are divided by deep differences, such that only trivialities (like pocket monsters) are able to bring us together. This fad, like the current presidential election, acts as a sign to many that things are not going okay in our country.